Designed: April/May 2009

Walking guide for students based on a range of moods typical of an everyday student, focusing on the local college area.

The user chooses a mood (Creative, Stressed, Depressed, Romantic, Silly, Hungover or Adventurous) and a walk (a set route around the local area), and fits the two together. The formula creates a total of 49 scenarios.

Shoebox-style packaging is used, giving the guide a full brand image that appeals to the discerning student.